{"product_id":"shampoo-pure-straight","title":"Shampoo Pure Straight Post Treatment 400ml – Sulfate-Free Smoothing Maintenance Shampoo | Italy","description":"\u003ch3 data-start=\"273\" data-end=\"346\"\u003eShampoo Pure Straight – Long-Lasting Smoothness \u0026amp; Professional Care\u003c\/h3\u003e\n\u003cp data-start=\"348\" data-end=\"631\"\u003e\u003cstrong data-start=\"348\" data-end=\"373\"\u003eShampoo Pure Straight\u003c\/strong\u003e Post Treatment is specifically formulated to maintain and prolong the results of professional straightening treatments. Its sulfate-free formula gently cleanses without compromising the smoothing effect, keeping hair sleek, silky, and manageable for longer.\u003c\/p\u003e\n\u003cp data-start=\"633\" data-end=\"801\"\u003eDesigned for post-treatment care in Italy, \u003cstrong data-start=\"676\" data-end=\"701\"\u003eShampoo Pure Straight\u003c\/strong\u003e preserves the integrity of chemically straightened hair while restoring softness and natural shine.\u003c\/p\u003e\n\u003ch3 data-start=\"808\" data-end=\"829\"\u003e Key Benefits\u003c\/h3\u003e\n\u003cul data-start=\"831\" data-end=\"1074\"\u003e\n\u003cli data-start=\"831\" data-end=\"879\"\u003e\n\u003cp data-start=\"833\" data-end=\"879\"\u003eExtends the life of straightening treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"880\" data-end=\"913\"\u003e\n\u003cp data-start=\"882\" data-end=\"913\"\u003eSulfate-free gentle cleansing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"914\" data-end=\"953\"\u003e\n\u003cp data-start=\"916\" data-end=\"953\"\u003eMaintains smooth, frizz-free finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"954\" data-end=\"992\"\u003e\n\u003cp data-start=\"956\" data-end=\"992\"\u003eRestores optimal hair pH (4.5–5.5)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1037\"\u003e\n\u003cp data-start=\"995\" data-end=\"1037\"\u003eLeaves hair soft, lightweight, and silky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1038\" data-end=\"1074\"\u003e\n\u003cp data-start=\"1040\" data-end=\"1074\"\u003eEnhances shine and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1076\" data-end=\"1199\"\u003eWith consistent use, \u003cstrong data-start=\"1097\" data-end=\"1122\"\u003eShampoo Pure Straight\u003c\/strong\u003e helps protect the smoothing structure while preventing dryness and breakage.\u003c\/p\u003e\n\u003ch3 data-start=\"1206\" data-end=\"1242\"\u003e Advanced Active Ingredients\u003c\/h3\u003e\n\u003cp data-start=\"1244\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1262\"\u003eGlyoxylic Acid\u003c\/strong\u003e\u003cbr data-start=\"1262\" data-end=\"1265\"\u003eA smoothing agent used in straightening systems. It interacts with hair amino acids, reshaping the structure to maintain a long-lasting straight effect when heat-sealed.\u003c\/p\u003e\n\u003cp data-start=\"1436\" data-end=\"1663\"\u003e\u003cstrong data-start=\"1436\" data-end=\"1452\"\u003eSoy Proteins\u003c\/strong\u003e\u003cbr data-start=\"1452\" data-end=\"1455\"\u003eRich in proteins, lipids, and Vitamin E. They provide antioxidant, conditioning, and protective benefits. Smooth cuticles and help reconstruct the hair fibre, leaving strands elastic, shiny, and easy to comb.\u003c\/p\u003e\n\u003cp data-start=\"1665\" data-end=\"1888\"\u003e\u003cstrong data-start=\"1665\" data-end=\"1682\"\u003eMacadamia Oil\u003c\/strong\u003e\u003cbr data-start=\"1682\" data-end=\"1685\"\u003eCold-pressed from Australian macadamia seeds, rich in oleic, palmitoleic, and linoleic acids plus Vitamin E. It deeply nourishes, reduces frizz, prevents split ends, and restores softness and elasticity.\u003c\/p\u003e\n\u003cp data-start=\"1890\" data-end=\"2024\"\u003eTogether, these ingredients make \u003cstrong data-start=\"1923\" data-end=\"1948\"\u003eShampoo Pure Straight\u003c\/strong\u003e an essential maintenance step for smooth, glossy, and healthy-looking hair.\u003c\/p\u003e\n\u003ch3 data-start=\"2031\" data-end=\"2078\"\u003e Why Choose This Post-Treatment Shampoo?\u003c\/h3\u003e\n\u003cp data-start=\"2080\" data-end=\"2281\"\u003eAfter straightening treatments, hair needs delicate cleansing and structural support. \u003cstrong data-start=\"2166\" data-end=\"2191\"\u003eShampoo Pure Straight\u003c\/strong\u003e is engineered to protect the smoothing results while replenishing hydration and strength.\u003c\/p\u003e\n\u003cp data-start=\"2283\" data-end=\"2297\"\u003eIf you want:\u003c\/p\u003e\n\u003cul data-start=\"2298\" data-end=\"2432\"\u003e\n\u003cli data-start=\"2298\" data-end=\"2328\"\u003e\n\u003cp data-start=\"2300\" data-end=\"2328\"\u003eLong-lasting straight hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2329\" data-end=\"2359\"\u003e\n\u003cp data-start=\"2331\" data-end=\"2359\"\u003eReduced frizz and breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2360\" data-end=\"2395\"\u003e\n\u003cp data-start=\"2362\" data-end=\"2395\"\u003eSoft, shiny, manageable strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2396\" data-end=\"2432\"\u003e\n\u003cp data-start=\"2398\" data-end=\"2432\"\u003eProfessional maintenance at home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2434\" data-end=\"2558\"\u003eThen is the ideal solution for maintaining salon-quality smoothness in Italy’s climate conditions.\u003c\/p\u003e\n\u003ch3 data-start=\"2565\" data-end=\"2584\"\u003e How to Use\u003c\/h3\u003e\n\u003col data-start=\"2586\" data-end=\"2744\"\u003e\n\u003cli data-start=\"2586\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2589\" data-end=\"2631\"\u003eWet hair thoroughly with lukewarm water.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2632\" data-end=\"2695\"\u003e\n\u003cp data-start=\"2635\" data-end=\"2695\"\u003eApply evenly and massage gently.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2696\" data-end=\"2718\"\u003e\n\u003cp data-start=\"2699\" data-end=\"2718\"\u003eRinse thoroughly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2719\" data-end=\"2744\"\u003e\n\u003cp data-start=\"2722\" data-end=\"2744\"\u003eRepeat if necessary.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2746\" data-end=\"2835\"\u003eFor best results, pair with a smoothing conditioner or mask from the same treatment line.\u003c\/p\u003e","brand":"PH LABORATORIES","offers":[{"title":"400Ml","offer_id":42738218631417,"sku":"PHPURESTRASHM400","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/2607\/8713\/products\/Progetto_senza_titolo_-_2022-04-09T030605.776.png?v=1772627298","url":"https:\/\/dfbeauty.net\/it-en\/products\/shampoo-pure-straight","provider":"DF Beauty Bellezza","version":"1.0","type":"link"}