Experience silky, disciplined hair with Previa Smoothing Shampoo, the professional smoothing cleanser designed specifically for straight and frizz-prone hair. Developed by Previa, this delicate formula gently cleanses while deeply hydrating and improving elasticity for a soft, luminous finish.
With 97.5% ingredients of natural and organic origin, Previa Smoothing Shampoo aligns perfectly with Italy’s growing demand for clean, sustainable, and high-performance beauty solutions.
Why Choose Previa Smoothing Shampoo?
Previa Smoothing Shampoo helps reduce frizz and electrostatic effect while maintaining natural movement and lightness. Its blend of botanical oils and organic extracts works in harmony to smooth the hair fiber, leaving it soft, manageable, and visibly shinier after every wash.
Ideal for daily use, Previa Smoothing Shampoo offers gentle yet effective cleansing without stripping moisture.
Key Benefits
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Anti-Frizz Control – Reduces flyaways and smooths the hair surface
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Deep Hydration – Restores moisture for softness and elasticity
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Silky Touch Effect – Leaves hair smooth and easy to comb
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Natural Shine Boost – Enhances brightness and vitality
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Electrostatic Reduction – Minimizes static and dryness
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Dermocompatible Formula – Gentle on scalp and suitable for frequent use
Natural & Organic Active Ingredients
Previa Smoothing Shampoo is enriched with a powerful blend of plant-based ingredients:
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Vegetable oils of sweet almond, flaxseed, borage, and olive for hydration and elasticity
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Organic orange blossom extract for radiance and freshness
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Organic mallow flowers and leaves for soothing hydration
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Organic nettle leaf extract for strengthening
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Organic flaxseed for shine, anti-frizz, and revitalizing action
Formulated without artificial colorants and free from animal-derived ingredients,is AIAB certified, Vegan Quality certified, and Nickel Tested for safety and sustainability.
Sustainable & Ethical Beauty
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97.5% natural and organic origin ingredients
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AIAB certified
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Vegan Quality certified
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Nickel tested
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No artificial colorants
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Sustainable PE GREEN bottle made from renewable resources
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100% recyclable packaging
For environmentally conscious consumers in Italy, offers responsible luxury without compromise.
Elegant Fragrance Experience
A delicate breeze of white petals opens with luminous orange blossom, evolving into soft musky notes that leave hair subtly perfumed and refined.
How to Use
Apply to wet hair, massage gently into scalp and lengths, then rinse thoroughly. Repeat if necessary. For best smoothing results, use consistently as part of your haircare routine.
🇮🇹 Designed for the Italian Beauty Standard
In Italy, beauty means natural elegance combined with sustainability. reflects this philosophy by delivering professional smoothing performance with botanical purity and eco-conscious packaging.
If you desire smoother, softer, and healthier-looking hair with clean beauty assurance, is the perfect choice.
