Discover luminous, cool-toned brilliance with Rinforzante capillare, the hydrating silver shampoo designed specifically for blonde, grey/white, and bleached hair. Developed by Previa, this professional formula neutralizes unwanted yellow and orange tones while restoring softness and shine.
With 97.5% ingredients of natural and organic origin, Rinforzante capillare delivers gentle cleansing combined with color-enhancing performance — perfect for maintaining radiant blonde shades in Italy.
Why Choose Rinforzante capillare?
works to enhance cool reflections while deeply hydrating the hair fiber. Its delicate yet effective formula keeps blonde and grey tones vibrant without drying the hair.
Whether you have natural blonde hair, highlights, balayage, or white/grey strands, ensures brightness, silkiness, and healthy-looking color after every wash.
Key Benefits
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Neutralizes Yellow & Orange Tones – Maintains cool blonde and silver reflections
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Deep Hydration – Prevents dryness common in lightened hair
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Soft & Silky Finish – Enhances smoothness and manageability
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Color Revitalizing Action – Restores brightness and vibrancy
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Gentle Cleansing – Suitable for frequent use
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Dermocompatible & Eco-Friendly Formula
Botanical Active Complex
contains a carefully selected blend of organic plant extracts:
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Organic Blackberry Extract – Nourishes at the root with antioxidant and hydrating action
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Organic Blueberry & Rosehip Extracts – Provide soothing and revitalizing benefits
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Violet & Borage Extracts – Deliver emollient softness and elasticity
The result is strengthened, radiant, and visibly healthier blonde or grey hair Clean & Sustainable Beauty
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97.5% natural and organic origin ingredients
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AIAB certified
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Vegan Quality certified
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Nickel tested
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No artificial colorants
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No animal-derived ingredients
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Sustainable PE GREEN bottle made from renewable resources
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100% recyclable packaging
For environmentally conscious consumers in Italy, Rinforzante capillare offers responsible luxury and high-performance toning care.
Sophisticated Fragrance
An energizing blend of precious sandalwood and warm cardamom, enriched with soft powdery accords, creates a refined sensory experience How to Use
Apply Rinforzante capillare to wet hair, massage gently, and rinse. Repeat and leave on for 1–3 minutes depending on desired toning intensity. Rinse thoroughly.
🇮🇹 Perfect for the Italian Lifestyle
In Italy, blonde and silver hair must remain vibrant despite sun exposure and environmental stress. Rinforzante capillare helps preserve luminous cool tones while maintaining softness and elasticity.
If you want professional anti-yello
