Previa Virtuos Color – Natural, Intense & Long-Lasting Colour

Previa Virtuos Color is a professional permanent cream hair dye formulated with a low ammonia content to ensure vibrant, long-lasting colour with minimal scalp irritation. Designed for intense yet natural-looking results, it enhances shine while keeping hair soft, healthy, and conditioned.

Created for salon-quality performance in Italy, Previa Virtuos Color delivers deep warm tones, brilliant reflections, and 100% grey coverage without the need for mixing with natural bases.

 Key Benefits

• Low ammonia formula for reduced irritation

• Intense, luminous and natural-looking colour

• 100% grey hair coverage

• Long-lasting warm shades

• High conditioning power during colouring

• Leaves hair soft, hydrated and restructured

With its balanced composition, Previa Virtuos Color ensures colour depth and brilliance while respecting the scalp and hair fibre.

 Gentle Formula with Natural-Origin Ingredients

The delicate formula is enriched with carefully selected natural and organic-origin ingredients that enhance colour performance and hair protection.

Key Active Ingredients:

• Organic Jojoba Oil* – Hydrates and nourishes the hair fibre

• Organic Green Tea Leaf Extract* – Purifying and detoxifying action

(Ingredients from organic agriculture)

This unique combination gives Previa Virtuos Color exceptional shine, protection during the colouring process, and improved hair texture after treatment.

 Colour Performance & Coverage

✔ Deep, warm-toned palette
✔ Brilliant luminous reflections
✔ Natural finish effect
✔ Long-lasting chromatic intensity
✔ Perfect 100% grey coverage
✔ No aggressive substances

Previa Virtuos Color stands out for its traditional warm-toned colour palette enhanced by radiant solar reflections — ideal for achieving elegant and sophisticated colour results in Italy.

 Why Choose This Hair Colour?

Hair colouring should enhance beauty without compromising hair health. provides professional-grade results with a lower ammonia percentage, reducing redness and irritation risks.

If you are looking for:

• Natural-looking warm shades

• Brilliant and intense reflections

• Strong grey coverage

• Conditioned and shiny hair after colouring

Then is a reliable solution for long-lasting, salon-quality colour at home or in professional settings.

 Professional Use Guidance

Mix according to standard professional hair colour instructions. Apply evenly to dry hair and process as recommended for optimal chromatic performance and coverage.